The best way to predict the future is to be a participant in the creation of what comes next. Nevertheless, we can learn a lot from the past, and how the “old guard” sometimes manages the new. If you were around in the Dotcom days, we simply did not have a reference model to look at for technical tools. In fact, everything was totally new and un-expected in the business world and change came fast, hard and “all of a sudden” it was just “like that”.
Today Unified Communications is quickly coming to the Contact Center. Yes, for the statisticians in all of us, we still cling to the phone as the “reference model”. But, we should not forget how quickly change comes. Have you talked to anyone recently from say 13 to 19 years old? Ask them what they think about using a phone to talk to somebody, or what an email address is used for other than setting up some account or giving to the cashier at the store when they press you for it. Putting the Contact Center into the hands of the consumer on the most prolific entity currently known makes not only good business sense, but is perhaps yesterdays news.
While it is true that the Contact Center does have telephonic media channels that are still considered “king of the hill” we can learn a lot about the behaviors of the market by looking at communications trends. When we were in Silicon Valley in the late 90’s, for us email and portable phones were our standard. Yet, anyone will tell you that in those days we did not have “40+ year old” executives that had this in their blood because they simply never grew up around technology as we did.
If you took funding off Sansome street in Palo Alto, the first thing they would do is send you a pack of suits (advisors) to join the management team. Well, these guys (and some girls) would show up with pencils and big thick note pads (looking like a bounded book) and scribble all day and look at us in scorn….. and even in some cases ban email usage in the meeting rooms! For the “suits” the method of working entailed meetings, discussions of SAP, and “processes” that were mind boggling. But, our work, over email and sometimes from home or in the car was scandalous.
FACT: today the amount of phone traffic has plummeted in contrast to the traffic over chat or images shared as a “message”. When the phone rings in my house and I look at my kids to pick it up; they say “it cannot be for me as my friends would never use the phone”. As bizarre as it was for the “suits”, because my parents could not keep us off the phone. So, if they will be taking over the old guard (us) in short order, does it not mean as they communicate to the support, billing or purchasing department their methods and demands will require change?
Working with our partners in the network operator segment we have developed Unified Communications for Contact Centers. Our unique focus on mobile loyalty application and WebRTC that works for todays media choices of voice and email, yet also has chat, video and Biometrics that makes authentication “a touch” not “a snap” of the finger easy! Partner with us today to build a Cloud based Contact Center for your region and be a part of the future not the history.